Weather has a tremendous impact on all of our lives. Each day the weather affects what we wear, where we go and even how we feel. It is omnipresent, and also influences our buying decisions– both when shopping online and in brick-and-mortar stores.
Marketing has become a data-driven process, and nearly all Shopify store owners are familiar with tracking their website traffic, their email marketing efforts, and even their social networking performance.
But are you tracking the one thing that affects every single person on Earth– the weather?
Effective marketing begins with keen awareness of your customers: and Eos Weather Analytics provides powerful insights into how the weather and environmental conditions influence your sales and ultimately, your bottom-line. Native reports illustrate how your products sell in different locations, weather conditions, temperature ranges, times of the day, moon phases and more.
Weather is a location-based phenomenon, and Eos Weather Analytics figures out where your customers were when they made their purchase, and what the weather was like at that time. When viewed in the context of your store, your customers and your products – this priceless information can help you make smart, targeted weather-based marketing decisions.
For example, email marketing continues to be one of the most effective tools available to Shopify store owners. What if you knew which products to promote in specific areas? Or during a heat wave? How about knowing the best time of day to ensure campaign delivery?
Shopify POS is also fully supported, allowing your brick-and-mortar locations to benefit from understanding how the weather impacts sales. For instance, which products should you promote in your window display when it is cold outside? How does the temperature impact the sales at each location?
Learn more at eosapp.com.